Everyone loves to receive gifts from people. It doesn’t matter what it is, the monetary value, or the size of the gift; what matters to the receiver is the joy they experience because they are considered special and worthy of that gift. This also applies to corporate gifts because of the impacts that it has.
This is no wonder why the Christmas tradition of gifting is one of the most beautiful things to happen to the human race.
Let us bring it down to the corporate world. Many people think of the corporate world as an extremely strict space where frivolities are not allowed.
Of course, the corporate world is a stern space where frivolities are not allowed. But there are cases where some non-corporate acts such as gifting are allowed and beneficial.
Of course, some organizations have taken the lead in this direction, as they have imbibed the culture of giving their workers and clients corporate gifts from time to time.
But there are still some organizations that don’t see a need for them to do this.
If you are in the latter group, and you wonder how beneficial gifting is or would be to your organization and why you should introduce gifting to your organization, join us as we explain that in the points below.
Benefits of Corporate Gifting in Workplace
– Helps boost their commitment and loyalty
According to a survey carried out by The Knackshops Blog, it was gathered that 81% of employees said that they feel very appreciated when they get memorable gifts from their employers.
This means that more than half of employees enjoy it when they receive such thoughtful gifts from the organization that they work in.
And as such, this makes them more committed and loyal to the organization.
Not to forget to say that this would also convince the employees to stay there longer.
– Business gifts boost morale during tedious times
All businesses and companies go through difficult times where the employees might be overstressed beyond their limits to ensure greater productivity.
At such a time, if the management or employers decide to give these employees business gifts like corporate gift baskets, it will surely help to lighten the mood at work and give them the motivation to work harder through the difficult times.
– Strengthens bond in the organization
Getting a thoughtful and memorable gift from your employee or the management of your place of work will help give you a sense of belonging.
It gives you the vibes that say, “you are a huge part of what we do here!”. Hence, when employees know that they are as important as the management, it helps to build and strengthen the bond in the organization among the employees first and between the employees and the organization.
– Boost continuity with clients
There is no greater way to tell your clients “Thanks for your patronage” than with memorable gifts.
This would not only make them love you more, but it would also keep you in their hearts such that they would only have you in mind whenever they want to buy the product you sell or the services that you render.
– Bring in new clients
Take, for instance, your friend comes to tell you about this organization that is giving out gifts to whoever comes to do business with them.
Wouldn’t you find your way there the next day? Of course, you would!
Because as said earlier in this article, everyone loves receiving gifts.
Hence, one of the ways by which organizations can attract new clients is to give out gifts to the old ones or proffer gifts to prospective ones.
– Improves brand recognition
If you have ever tried different means of boosting your brand’s visibility and range, why don’t you try gifting people things?
You can either do this by organizing a gift galore for offline prospective clients and online giveaways for prospective online clients through Online gifts for clients
The gift you give your Clients will be remembered by them & enhancing more Client gift ideas will definitely improve Client satisfaction & retention.
– Shows that you care about them
One feeling that you don’t want your clients to have about your organization is that you are all about their money. Most organizations give their clients this feeling, which is very bad for client retaining & Employee retention
So, for you not to give your clients the feeling that you are all about their money, gifting their gifts will go a long way to show that you really care about them too!!
Gifts are different from Incentives and Brand Souvenirs
Before we round off, you need to understand that gifting gifts is very different from the branded souvenirs (stickers, branded pens, branded notepads, branded mugs, etc.) that you give out to your clients and that your workers are entitled to having.
Also, gifting is different from the incentives that you issue to your workers when they do extraordinarily well or meet specific targets.
Gifting is far from both of those. Gifting is something you do for both parties (employees and clients) because you appreciate them and you want them to stick around for a long time.
Any organization that wants to generate a beautiful and lasting relationship with its clients should not hesitate to introduce gifting into its employees/clients welfare package.
Understandably, this gifting activity might cost a sum. This is why you should ensure that you plan well, pick affordable gifts, and decide what type of gifting plan you can afford (either weekly, biweekly, monthly, or yearly).
And you’d see that your workers will become better at what they do and you’d be your client’s one-stop company!