.As a corporation, there are going to be times when you need to say thank you to your employees, clients, prospective customers, and even charities, etc. Corporate gifting is simply a way to do this.
We will take you through what corporate gifting entails in this article.
First, what is corporate gifting?
Corporate gifting: this means sending gifts to people through a corporation. The receiver of the gift could be a customer, client, supplier, employee, or even the families of the gift recipients, and so on.
Some of the reasons for sending a corporate gift may include any of these:
Appreciation presents to a client.
Anniversary gift to an employee.
Welcoming gifts for new clients or employees.
Why Is Corporate Gifting Good For Business
Corporate gifts are an amazing way to welcome, celebrate, show love, and appreciate people who you consider contributors to the success of your business. But it doesn’t stop there, as corporate gifting is also good for your business strategy.
Here’s how it is.
Improve Your Relationship With Your Client: there are so many ways to impress your clients and establish a long-lasting and beautiful business relationship. These could be through offering amazing products or services, provision of top-quality customer service, and an impressive pricing approach. You can as well include corporate gifts in the mix.
Generally, your clients want to feel appreciated, and valued. You can use gifts – thoughtful gifts to create that feeling in them. Try sending a gift to a client in celebration of the client’s anniversary with your business, or celebrate for achieving a milestone in their business, etc.
Turn prospects into customers: you can send corporate gifts to people who haven’t become your customers. That could help start up a relationship between your corporation and the prospective customer. Sending a simple corporate gift box may just be all you need to make your prospects trust your brand to do business with you.
Serves as a boost and encouragement to your team: corporate gifting can and should also reach your employees – the most valuable assets in your business.
Employees want to be appreciated, they want to feel loved and valued. Establish a gifting approach within your organization to send out gifts to employees on special occasions like corporate anniversaries, birthdays, and so on.
Do’s And Don’ts Tips In Corporate Gifting
Tip 1 – Personalize your gifts: personalized gifts carry more weight and speak more about the giver of the gift. It leaves a lasting effect on the receiver, which results in a long-lasting bond and connection between the gifter and the recipient of the gift.
Although you have to be careful not to go too far in trying to find out what the receiver would like or dislike. The receiver may deem it inappropriate if you go out of your way to find out their likes and dislikes.
You can do something like; write a handwritten piece to attach to the gift you are sending to them, or you may engrave the name of the receiver on the gift you are giving them.
Tip 2 – be appropriate: corporate gifting is a lot more difficult than personal gifting, because of the many guidelines that surround corporate gifting.
You have to ensure that the corporate gifts are innovative and impressive but they should be appropriate for a business setting.
Be careful with your corporate gifting approach, look deeply into it so it doesn’t feel like a bribe. Avoid being too casual, too funny, or too personal, and so on.
Tip 3 – don’t turn it into a promotional or marketing tool: the original idea behind corporate gifting is a display of thanks and appreciation, showing beautiful gestures, etc.
You may naturally want to add your brand name and logo to the gift you are making since you are spending a lot of time, effort, and money into creating the corporate gifts. Make sure you don’t get carried away and make it a marketing piece. It is alright to add a small brand logo to the gift but it should take the central attention.
Tip 4 – Do not Compromise on the quality of the gifts: the first thing to sort when planning your corporate gifts is the budget. You should have a good budget for the gifts, and if you don’t have enough budget, don’t settle for low-quality gifts.
The gift you are giving your recipients, whether clients, employees, suppliers, etc reflect the reputation of your company.
Don’t do low quality, as much as you try to spend wisely.
Great ideas for corporate gifts
Here are some corporate gifts to send to your clients, customers, employees, and others.
A luxury gift hampers: this is a popular corporate gift idea. Take your time to make a hamper with different types of products from your local stores, or your receiver’s favorite products. Hampers are quite expensive, so you can leave them for very special occasions, and maybe once a year.
Baked foods: you can send delicious brownies, cake, or cookies to your employees or clients to put a smile on their faces. Baked foods have become a popular corporate gift option since they are easy to order and send by mail directly to the receiver.
Wellness gifts: wellness gift boxes are also great corporate gift ideas, especially in 2021. You can put any wellness item such as a candle, tea, tumbler, positivity cards, and so on.
The bottom line is that corporate gifting is the most thoughtful way of appreciating your employees, clients, suppliers, customers, and others. You need to make the gift show that you care about the recipient, be it a client, or employee, etc. The gift should reflect the recipient’s philosophy and interest.
Corporate gifts should simply promote the relationship between a corporation and the receiver of the gifts.