The link between Corporate gifting and staff productivity

Are you rewarding your staff the right way?

Corporate gifting entails giving gifts as a show of appreciation to partners, clients, staff, and prospective clients. Corporate gifts could be branded items, a paid trip, gift cards, etc. Many brands associate corporate gifting with only getting prospective clients and retaining the existing ones. However, corporate gifting also includes rewarding your staff for their hard work. Productivity is a huge factor for growth in every brand and without reliable staff, it will be impossible. 

81% of employees say that receiving gifts from employers make them feel appreciated 

According to a survey, employees were asked how they feel about receiving corporate gifts from employers. 81% of the employees expressed that they feel appreciated and 45% said the act made them feel more connected and loyal to the company. Gifting employees for their hard work is important because it makes employees feel valued and increases loyalty to the brand’s processes.

How To Gift Your Employees The Right Way

Identify Your Staff’s Interests

Corporate gifts for clients is one thing but ensuring it’s a gift your staff would find useful is another thing. So before you distribute a specific gift, it’s important to carry out your research. Although this process might be difficult because you can’t figure out what each employee wants, you can try.  So many employees report receiving food items that they are allergic to or unwanted gifts that they have to regift.

Try to tailor a corporate gift to a general taste that most of your staff would find useful. It’s also always best to keep it professional and avoid giving out personal gifts. 

Make Corporate Gifts Memorable

Memorable business gifts are just as important to employees as it is to existing and prospective clients. Memorable gifts express how much you appreciate the efforts of your staff because you took out the time to learn about what they need. Personalization is a unique route you should take when giving employees gifts.

You can make this possible by allowing your employees to choose their preferred gifts. That way you’re assured your staff will enjoy what you give them.  Branded gifts are also a great way to express that you want your staff to be associated with the brand always. However, the gift choice is the most important part of it all.

Leave a Thoughtful Message

Branded corporate gifts for clients and employees are a great way to have your employees feel appreciated and valued. But you can take this up a notch by adding a thoughtful message as well. Your brand message to clients is already generic for your staff, so it might not work in this case.

Take this opportunity to leave a thoughtful message that would make them understand how appreciated they are. 

Consider The Reason For Gifting

The reason for surprising your employees or an employee is also a crucial factor in giving correctly. Is it the holiday season? A birthday? An award? This should influence your gift choice and the message attached to it.

4 Ways Corporate Gifting Can Increase Productivity

• Corporate Gifting Enhances Positive Company Culture

A toxic work environment can cause a lot of friction between coworkers as well as fighting and disagreement. However, corporate gifting can help improve the morale of employees and help them feel more appreciated. Research shows that when employees feel appreciated and work in a positive environment, they are more committed to their jobs and work longer hours.

• Corporate Gifting Increases Loyalty

Working long hours every day can lead to burnout which can subsequently cause employees to get tired of their job roles. However, studies have shown that employees who feel appreciated are more loyal compared really others. According to a study, 95% of companies in the UK consider corporate gifting as a strategy for retaining their best employees.

• Helps Reduce Stress

One of the major factors that leads to unproductivity is stress. Research shows that when employees experience burnout, they are more likely to take sick days and eventually leave their place of work. Gifts help employees handle stress better because it can be a moment of self-care and relaxation. Also, there are different gifts that can improve the mood of employees such as fresh flowers and plants.

Fresh flowers can help with anxiety, improve compassion, and enhance your mood.

• Valued Employees Work Longer and Harder

Research shows that 69% of employees will work longer and harder when they feel appreciated. In a positive work environment where employees are properly taken care of, there is less stress and anxiety. Plus employees feel more connected and loyal to a brand, which makes them work harder and longer.

Conclusion

Corporate gifting can be all you need to improve employee engagement and get the best out of your staff. By giving your employees thoughtful gifts, you can reduce stress and anxiety while enhancing productivity effectively.